Yearly Archives: 2011

Why Your Newsletter Needs Audio

Experienced newsletter publishers know one thing: The hardest part of the job is writing the content. And so once you’ve written it, you’d be smart (not to suggest that you’re anything else) to reuse that same content in other formats. In terms of bang for your buck, making your newsletter available in audio format is the best next step. I’ve been doing this with my newsletter for about five years now and have realized all kinds of benefits: 1. Some […] Click to read more…

 

Singing In The Rain

It was raining yesterday morning when I left the house to go running. Not sort of raining, either. I’m talking full out, full blown, Cecil B. DeMille* raining. The kind where you drive your kids to the bus stop even though it’s directly across the street. The kind where you hesitate at the door of the post office, preparing to run to your car. The kind where you’re too lazy to go back in the house for an umbrella, so […] Click to read more…

 

Does Anybody Really Know What Time It Is?

I don’t know much, but I know this: No story ever ends well when it begins with the following, panicked question, “Does that clock have the correct time??!!” Today’s story is no exception. Here’s what happened… I came home for lunch yesterday and I noticed that the digital clock on top of the stove was flashing “1:07 PM.”  Listen To This Post So I asked my wife, Linda, “Hey, did the power go off this morning?” She said, “Yes, but […] Click to read more…

 

Do You Look Familiar?

I got a call the other day from my old college friend Rob, in Vancouver. (Long-time readers with steel trap memories and uneventful lives of their own will remember Rob as the subject of this 2005 newsletter.) He and I spent a lot of time together in school but gradually lost touch. Having just dropped his own son off at college, however, Rob was feeling a bit nostalgic and, I’m happy to say, he picked up the phone and gave […] Click to read more…

 

A Simple Example of an Effective Difference

Last week’s characteristically mind-bending newsletter highlighted the importance of being different in the way you present yourself and your company to the world.In particular, we talked about how little things can have a big impact, provided they highlight real distinctions that customers and clients can understand. Well, wouldn’t you know it, I came across a terrific example last weekend, while spending the day in beautiful, Newburyport, Massachusetts. We’ve all seen the standard signs posted outside retail establishments: No food, no […] Click to read more…