Monthly Archives: December 2011

Try Not To Do This

I could be wrong, but it seems to me that if you’re selling a professional service, you’re going to be most convincing when you “walk the talk,” modeling the behavior you claim to teach. If you’re a personal trainer, you should be in great shape. If you’re a financial planner, you should balance your checkbook. If you’re an E-Newsletter consultant, not only should you be good-looking, your E-Newsletter should stand as a prime example of what works best.   Listen […] Click to read more…

 

Embrace Your Inner Springsteen

My son Evan is a freshman this year at Rhodes College in Memphis. (School motto: We’ve never heard of you either.) For me, having a child in college is turning out to be a déjà vu-ish experience: It seems that the older my kids get, the more vivid are my own memories of having lived through the same things. So when they entered kindergarten, for example, it wasn’t particularly reminiscent of anything for me (I have few memories of my […] Click to read more…