Monthly Archives: October 2011

An Unfair Advantage

I got a call yesterday from David, the owner of a small law firm here in the Boston area. Here’s my history with David: May, 2010. David signs up for this newsletter. January, 2011. David registers for one of my webinars. September, 2011. David calls to inquire about hiring me to work one-on-one with him and his partner. Beautiful. It’s exactly the way relationship marketing is supposed to work: From stranger, to free newsletter reader, to $99 webinar attendee, to […] Click to read more…

 

Why Your Newsletter Needs Audio

Experienced newsletter publishers know one thing: The hardest part of the job is writing the content. And so once you’ve written it, you’d be smart (not to suggest that you’re anything else) to reuse that same content in other formats. In terms of bang for your buck, making your newsletter available in audio format is the best next step. I’ve been doing this with my newsletter for about five years now and have realized all kinds of benefits: 1. Some […] Click to read more…

 

Singing In The Rain

It was raining yesterday morning when I left the house to go running. Not sort of raining, either. I’m talking full out, full blown, Cecil B. DeMille* raining. The kind where you drive your kids to the bus stop even though it’s directly across the street. The kind where you hesitate at the door of the post office, preparing to run to your car. The kind where you’re too lazy to go back in the house for an umbrella, so […] Click to read more…