Last week’s characteristically mind-bending newsletter highlighted the importance of being different in the way you present yourself and your company to the world.
In particular, we talked about how little things can have a big impact, provided they highlight real distinctions that customers and clients can understand.
Well, wouldn’t you know it, I came across a terrific example last weekend, while spending the day in beautiful, Newburyport, Massachusetts.
We’ve all seen the standard signs posted outside retail establishments: No food, no drinks, no pets, no odd-looking relatives, etc.
And I suppose it makes sense from the retailer’s point of view. After all, you’d rather not spend time mopping up someone’s spilled latte after they drip it onto your neatly stacked pile of Burgundy Shawl Patch Pocket Cardigans (XS, S, M, L, XL, XXL, XXXL).
Unless, of course, you’re willing to endure a few mishaps in exchange for standing out from the crowd, something I love about The Book Rack, a Newburyport book store that boasts a sign out front specifically inviting dogs, kids, food and drink. (They even give out doggy treats at the front counter, something my leashed friend Abbie was happy to learn.)
Differences like these are easy to understand by customers and easy to implement by you. The trick, of course, is being observant enough to spot the opportunity and bold enough to do something about it.
Got your own example of a company (maybe even you) doing this kind of thing well? Don’t be shy, share it below so we all can learn!
P.S. For more on standing out from the crowd of competitors stubbornly nipping at your heels, register now for my webinar later this month: How to be a Leading Expert. You won’t regret it (although your stubborn competitors might). Details here.
P.P.S. Even if you don’t want to register for the webinar, at least go to the page and tweet and/or “Like” it, in the hope that some of your less discriminating colleagues would be willing to send me their money.