Lots of people read their email on some kind of mobile device (like an iPhone). So, just as in “regular” email, it matters to you – as a sender of marketing-ish emails – how these emails show up.
Here, for example, is a look (at right) at how my last newsletter appeared in the preview window of my phone when I published a week ago.
Notice that instead of just the usual blah, blah default text at the beginning, I’ve got a descriptive phrase – “4 elements of authentic marketing.”
Not Shakespeare, I grant you, but enough to give you a reason to open, assuming that topic is of interest.
Here’s how it looked (at left) in the newsletter itself, waaayyyy up at the very top.
It’s at the very top, because it’s the first text in the entire newsletter and therefore, what my iphone picks up to put in the preview window.
If you’re a Constant Contact subscriber (and if not, why not?), you can edit this text in the “Edit Message Settings/Header” when you set up your email. Here’s a look at how I did it last time: