Monthly Archives: July 2011

No Way Out

“What’s ‘Blup-Gen?’” I’m guessing you’ve never had that question asked of you. I, however, hear it about once a week and always from a complete stranger. “Blup-Gen” (accent on the Blup) is the way most humans choose to pronounce the vanity license plate on my car: BLUPGN. They see the plate. They try and figure out what it means (only one person in 10 years has ever done so correctly). They finally give up and ask. The answer, if you […] Click to read more…

 

Ignore the Competition

I read a terrific blog post yesterday about musician John Mayer visiting his alma mater, Berklee College of Music in Boston. Among the many interesting things he said, this point jumped out at me:   “Nobody’s music is the enemy of your music…The idea that someone else has made it when they shouldn’t have made it is toxic thinking.”   As a solo professional, I’ve sometimes caught myself reacting to the success of someone else by thinking that they’re somehow […] Click to read more…

 

To Baldly Go Where No Man Has Gone Before

I shaved my head the other day. I know, it’s not the kind of thing you tend to announce to the world. But as you’ll see in a few more paragraphs, it relates to the way you market your business. Here’s what happened… There’s a guy on the west coast named Todd Greene, founder of a company called HeadBlade. HeadBlade is an over the top, cool razor, intended for shaving one’s head. I talked to Todd once about five years […] Click to read more…

 

How’s Your Email Look on an iPhone?

Lots of people read their email on some kind of mobile device (like an iPhone).  So, just as in “regular” email, it matters to you – as a sender of marketing-ish emails – how these emails show up.Here, for example, is a look (at right) at how my last newsletter appeared in the preview window of my phone when I published a week ago. Notice that instead of just the usual blah, blah default text at the beginning, I’ve got […] Click to read more…