Monthly Archives: June 2011

What’s This About?

As an inter-galactically famous E-Newsletter expert, one of the three questions I get asked most often is, “How can I make the process of writing easier?” (The other two questions are, “How long should our newsletter be?” and “Hey there handsome, can I buy you a drink?”) And so with that in mind, today’s newsletter focuses on one important idea. An idea that if understood and applied will not just make the process easier, it will make the end product […] Click to read more…

 

A Promising Prom-Posal

You may have heard about James Tate, the Connecticut high school student who was initially banned from, and then allowed to attend, his high school prom. His crime?  Using the side of the school building as a billboard to ask out his prospective prom date. (I missed the story initially, but thanks to newsletter writer extraordinaire [and client] Debby Brown, I read about it in her June newsletter.) I love this story.  First, because you can’t read it without thinking […] Click to read more…

 

Baseball + Business = Lesson

Great example from my buddy Peter Cohen on how to tie a non-business lead-in (baseball) to his own industry-specific expertise. It makes the entire newsletter more interesting and more memorable and, perhaps most importantly, helps to explain the larger business point being made. Home run, Peter! Read Peter’s post here:

 

Dog-Based Humor

I got a terrific reminder card recently from my dog’s (Abbie) vet. In part, here’s what it said: “Last month we sent a reminder card to Abbie and we are concerned that she has become nervous about a visit to the Vet and has hidden the card from you!” As they say in France (or wherever), Touche. Two things to notice: 1. They referenced “sending a reminder card to Abbie.”  Not to me, to Abbie.  Makes it more personal in […] Click to read more…

 

Share Your Backstory

“Letting people behind the curtain changes your relationship with them. They’ll feel a bond with you and see you as human beings instead of a faceless company.” – Jason Fried & David Heinemeier Hansson, Rework   This afternoon at 6pm Eastern time, and barring any unforeseen mishaps between now and then involving the Hopkinton Massachusetts police department, my son Evan will graduate from high school. It’s a big day for him and a big day for us. Evan’s our oldest, […] Click to read more…