Monthly Archives: March 2011

Google-Spanked

I read an article in yesterday’s Boston Globe describing how companies can vanish (or sink way down) in Google listings overnight, thanks to the search engine’s constant (500 times a year) tweaking of the algorithm it uses to rank web sites. So, for example, one day you show up at the top of the list when someone searches on “chocolate¬† covered penguin feet” (not that I am suggesting this), and the next day you’re gone, along with all those prospective […] Click to read more…

 

Bank Job

The first (and worst) real job I ever had was working as a busboy for a wedding caterer. Although it was a high-end operation (we wore tuxedos and white gloves), the work itself was boring, low-paying and pretty miserable. My tasks involved serving side dishes during the event, cleaning up after the event and then, after most of the other workers had left, setting all the tables for the next day. About the only good thing I can remember – […] Click to read more…

 

Who's Talking When Your Company Speaks?

I saw the advertisement on the right in an email I received this morning. What caught my attention was the message at the very bottom: “Good for a limited time. That means no dilly-dallying, friend.” Definitely a bit edgy and certainly very casual. But is it appropriate for this particular company? You see I think that’s the key question to ask. Not “Is it funny?,” or “Is it unusual?,” or “Does it make us seem hip?” The most important question […] Click to read more…

 

Claim Your Oscar

Along with about fifty million of our closest friends, my 14-year-old daughter Emily and I watched the 83rd Academy Awards the other night. No surprises really … meandering speeches, outlandish costumes, plastic surgeries gone wrong, and the occasional four-letter word. Kind of like the House of Representatives, with a few musical numbers thrown in. It did seem like a lot of fun though. And so about an hour into the event, I let Emily in on my plans for 2012: […] Click to read more…