Monthly Archives: February 2011

Air-Borne Identity

I took this photo yesterday in the supermarket (yes, that wrinkly hand belongs to me). You may know Airborne as the product that “helps support your immune system.” Of course, you may also know Airborne as the product that “agreed to pay $23.3 million in a class-action lawsuit over false advertising.” Either way, what’s most interesting to me is Airborne’s tagline: “Created by a school teacher.” Because while the (albeit small) objective side of my brain has no idea why […] Click to read more…

 

I'm Like You, You Like Me

As a former psych major, I am forever drawn to intriguing little research studies which shed light on how oddly our human brains are wired. One study, called “The Influence of Fleeting Attraction” and discussed in the PSYBLOG, caught my eye. Here’s the punchline: “When asked for a small favour by a stranger, we make a snap judgement on how much we like them based on trivial information, and this can have a huge influence on our response.” You can […] Click to read more…

 

A Get Rich Slow Scheme

My son Evan turned 18 this week. In preparation, he told me he’s been compiling a list of things he can now do legally. So far, he’s got “buy cigarettes, buy a lottery ticket and go to a strip club.” (Or as I like to call it, “Tuesday afternoons.”) Anyway, our conversation on this topic did make me realize something: While as children we tend to tick through noteworthy milestones at a frantic pace (opening your first bank account, going […] Click to read more…