Yearly Archives: 2011

Try Not To Do This

I could be wrong, but it seems to me that if you’re selling a professional service, you’re going to be most convincing when you “walk the talk,” modeling the behavior you claim to teach. If you’re a personal trainer, you should be in great shape. If you’re a financial planner, you should balance your checkbook. If you’re an E-Newsletter consultant, not only should you be good-looking, your E-Newsletter should stand as a prime example of what works best.   Listen […] Click to read more…

 

Embrace Your Inner Springsteen

My son Evan is a freshman this year at Rhodes College in Memphis. (School motto: We’ve never heard of you either.) For me, having a child in college is turning out to be a déjà vu-ish experience: It seems that the older my kids get, the more vivid are my own memories of having lived through the same things. So when they entered kindergarten, for example, it wasn’t particularly reminiscent of anything for me (I have few memories of my […] Click to read more…

 

How to Use LinkedIn Answers

No offense, but by the looks of you, I can see that you’ve been on Earth for some time now.  As a result, you probably know quite a few people, many of whom possess valuable information, particularly regarding trusted professionals and companies they’ve come to rely on. Wouldn’t it be great if you could easily query these people whenever you needed a recommendation to one of these resources? Indeed it would be, which is why some smart person invented LinkedIn […] Click to read more…

 

A Random Writing Recipe

I have to confess, now that my youngest child is nearly a teenager, I often find myself nostalgic for the days when the kids were diaper-wearing toddlers. Of course that’s a complete lie. I don’t miss those days at all, other than, perhaps, for the fact that gasoline was two dollars a gallon and my house was still considered a valuable asset.   Listen To This Post But the thing I don’t miss the most was having to jump up […] Click to read more…

 

An Unfair Advantage

I got a call yesterday from David, the owner of a small law firm here in the Boston area. Here’s my history with David: May, 2010. David signs up for this newsletter. January, 2011. David registers for one of my webinars. September, 2011. David calls to inquire about hiring me to work one-on-one with him and his partner. Beautiful. It’s exactly the way relationship marketing is supposed to work: From stranger, to free newsletter reader, to $99 webinar attendee, to […] Click to read more…