Yearly Archives: 2010

Cones In The Road

I was driving along yesterday, almost home, minding my own business. I was on a quiet, curvy, country-ish road with no other cars in sight. Suddenly, as I went around a bend, I saw a bunch of cars in the road, all moving slowly in either direction. So I said to myself, “Hmm… that’s odd. I wonder what’s going on up ahead? Not only that, why am I speaking to myself in complete sentences?” As I got closer, I saw […] Click to read more…

 

Figuring Out Where All That Writing Time Went

By Daphne Gray-Grant A former daily newspaper editor, Daphne Gray-Grant is a writing and editing coach and the author of the popular book 8½ Steps to Writing Faster, Better. She offers a brief and free weekly newsletter on her website. Subscribe by going to the Publication Coach. After graduating from high school I went directly to university. My best friend, however, went to live in Greece for a year. She settled on a small island, met a boyfriend and, for […] Click to read more…

 

Are You Using Your Natural Advantage?

Took this photo in the supermarket yesterday. So here’s my question for you… Does anyone – and I mean anyone, including (maybe especially) the fine people of Progresso – actually believe that someone would open soup from a can and exclaim, “You Gotta Taste This Soup.”? No. But, and in defense of the Progresso marketing people, what else are they going to use as a tagline? “Are you hungry enough yet?” “The next best thing to skipping lunch entirely.” “Nobody’s […] Click to read more…

 

"Targeted" Marketing?

Maybe you’ve heard about the truck dealership in central Florida that has made the following  offer to prospective customers: “Buy a truck, get a free AK-47.” No kidding, that’s the offer. Whether reading that makes you smile or reading that makes you cringe, you have to admit it’s memorable.  And not just memorable – according to sales manager, Nick Ginetta, sales have more than doubled since the promotion began on, you guessed it, Veteran’s day. I mention this to you […] Click to read more…