I love Taylor Swift. Don’t worry, nothing creepy.

What I love about her is how consistent and authentic she seems in everything she does. The music, the videos, her family, her friends and every article I’ve ever read (yes, I read her interview in People).  She’s always the same person.

Now I understand, there may be a whole lot of “brand management” in making sure that she stays true to that wholesome image of a shy girl who writes her own music from her own personal experiences.  And maybe in “real life” she’s nothing like that.

But for now at least, Taylor Swift is a terrific example of what it means to deliver a consistent message to the world.