Monthly Archives: November 2010

Are You Using Your Natural Advantage?

Took this photo in the supermarket yesterday. So here’s my question for you… Does anyone – and I mean anyone, including (maybe especially) the fine people of Progresso – actually believe that someone would open soup from a can and exclaim, “You Gotta Taste This Soup.”? No. But, and in defense of the Progresso marketing people, what else are they going to use as a tagline? “Are you hungry enough yet?” “The next best thing to skipping lunch entirely.” “Nobody’s […] Click to read more…

 

"Targeted" Marketing?

Maybe you’ve heard about the truck dealership in central Florida that has made the following  offer to prospective customers: “Buy a truck, get a free AK-47.” No kidding, that’s the offer. Whether reading that makes you smile or reading that makes you cringe, you have to admit it’s memorable.  And not just memorable – according to sales manager, Nick Ginetta, sales have more than doubled since the promotion began on, you guessed it, Veteran’s day. I mention this to you […] Click to read more…

 

Be More Arnold

There are two ways to be lost. Way #1: It’s Sunday morning and you’re driving your 11-year-old son Jonathan to play in a basketball game in a faraway town. You’re in search of the Middle School gym, and while you’re confident that you’re within half a mile of the place, you’ve been driving back and forth on the same road for 15 minutes – you can’t seem to find the exact location. The streets are deserted, but luckily, you come […] Click to read more…

 

Taylor Swift Knows Branding

I love Taylor Swift. Don’t worry, nothing creepy. What I love about her is how consistent and authentic she seems in everything she does. The music, the videos, her family, her friends and every article I’ve ever read (yes, I read her interview in People).  She’s always the same person. Now I understand, there may be a whole lot of “brand management” in making sure that she stays true to that wholesome image of a shy girl who writes her […] Click to read more…

 

E-Newsletter Field Trip: "Words In Motion"

(View the newsletter here.) This issue’s E-Newsletter Field Trip – an astonishingly innovative concept in which readers (like you) submit* their E-Newsletter for public viewing and (gentle) critique – takes us just up the road (like 15 miles) to Jane Sherwin and her company, WordDrive Communications in Belmont, Massachusetts. Here’s how Jane describes her newsletter: “The purpose of my monthly e-news is to stay in touch with my readers, to provide them with useful information about writing, and to promote […] Click to read more…