Monthly Archives: October 2010

Politically, and Marketingly, Incorrect

If you’re wondering why politics is so consistently annoying and logic-resistant, author David H. Freedman may have the answer (well, one of them anyway; we can’t explain everything on a Friday). Here’s one of many startling points he makes in his book, Wrong: Why Experts Keep Failing Us — And How to Know When Not to Trust Them: “…there’s the issue that formal experts tend to want to present themselves as thinking in terms of hard evidence untainted by opinion, […] Click to read more…

 

Are We There Yet?

I have to admit, the short format of a blog post doesn’t come naturally to me … yet. I’m more comfortable with newsletters and thought pieces which have a different style and approach. I’ve been doing those for so long that I don’t even have to think about it. But I’ve learned not to worry about “yet.” Yet is what trips people up when they start something new. It doesn’t feel quite right; you have to focus and pay attention; […] Click to read more…

 

Truth or Marketing?

As a man with three children and nearly 18 (consecutive) years of parenting under his belt, I thought I’d pretty much seen it all when it comes to spectator-ing at kids’ sporting events. Soccer, lacrosse, basketball, baseball, football, even the snooze-inducing T-ball … I’ve been there. And while the games change from season to season, and the kids are reshuffled from year to year, they all kind of feel the same. All except one … Cross-Country Track (or XC, for […] Click to read more…

 

How Long Will You Last?

I got a call just now from a guy who had a copy of one of my newsletters sent to him last week (by his accountant). His accountant had been sitting on the newsletter for two years. Apparently, the accountant in question (my new best friend) liked the newsletter, saved it, and when this guy mentioned a particular need that I might be able to fill … bam (not sure if that’s the actual sound it made) … it was […] Click to read more…