View the newsletters here.
For today’s field trip, I’m pointing to the company’s archive page, rather than an individual newsletter. There are a couple of things I want you to notice.
1. There is an archive of past newsletters on the company web site. When you publish a newsletter and send it as an email, it’s gone forever. If you create an archive as Alle has done, people – and Google — can find it and get a sense of the work you do and your point of view. It lives on forever.
2. The title’s of Alle’s newsletters are fun and specific. Instead of the usual, boring, “September 2010 Newsletter” types of listing that you see on most websites, these are deliberately written in a way that makes you want to click and read more.
Nicely done Alle! Other thoughts from readers?