Monthly Archives: September 2010

Signs Of Life

See this photo? I took it yesterday at a funky little cafe called Aromas in Newport News, Virginia. There are two things I love about this sign: It’s completely consistent with the feel of Aromas: Hardwood floors, healthy sandwiches, lively music, tattooed and pierced staff.   Friendly, down to earth and a little offbeat. (Not an easy thing to pull off, by the way, in City Center, a prefabricated spot that feels more like you’re walking through an artist’s rendering than […] Click to read more…

 

School Daze

I don’t claim to know all there is to know about parenting. But I do know this: There’s no way on Earth you can leave an empty Kit Kat wrapper in the kitchen garbage and expect to get away with it. Yesterday, and not 10 minutes after strategically placing the wrapper beneath an empty can of tuna and a banana peel, my 11-year-old son Jonathan was asking, “Who had the Kit Kat?!” If you’ve got a child in school, you’ll […] Click to read more…

 

A Dog's Life

Take a look at most company web sites — maybe even your own. Notice anything about the people in the photos? They don’t work there. They’re models or stock photos of, “The kind of people we think look like the kind of people we hope other people think we are.” Or something like that. That’s why I like A Dog’s Life, a Santa Monica, CA company that makes organic dog food. Because on their site — in fact on every […] Click to read more…

 

E-Newsletter Field Trips: "ALLEnews"

View the newsletters here. For today’s field trip, I’m pointing to the company’s archive page, rather than an individual newsletter.  There are a couple of things I want you to notice. 1.  There is an archive of past newsletters on the company web site.  When you publish a newsletter and send it as an email, it’s gone forever.  If you create an archive as Alle has done, people – and Google — can find it and get a sense of […] Click to read more…

 

The Value Of Repetition. Repetition.

My wife Linda and I both turned 50 this year. (Editor’s note: She’s older.) And while we knew we wanted to do something special to commemorate our collective 100 years, we weren’t quite sure what it should be. Huge party? Nah. Too much work. Romantic cruise in the Caribbean? Hmm … probably not. What if there’s a hurricane? Skydiving? Yes! Sort of. I say sort of, because while neither of us wanted to go “real” skydiving, we were both intrigued […] Click to read more…