View the newsletter here.
There are two things I really like about Debby’s newsletter.
First, she uses her name in the newsletter title (“Debby Brown’s Hocus Focus”). For solo professionals who want to position themselves as expert, this technique is very helpful. Yes, I know it may feel a bit arrogant to put your own name in there, but it serves to reinforce the idea that you are a thought leader.
Second, I like how she provides three intriguing sections, side-by-side near the bottom of her newsletter each month. These get a lot of clicks (people like looking at pictures and videos) and it’s all showcasing the photographers and videographers that Debby works with, so it’s helpful in selling her services.
Nicely done Debby!
That’s my take … what do you think?