E-Newsletter Field Trip: "Debby Brown's Hocus Focus"

View the newsletter here.

There are two things I really like about Debby’s newsletter.

First, she uses her name in the newsletter title (“Debby Brown’s Hocus Focus”). For solo professionals who want to position themselves as expert, this technique is very helpful. Yes, I know it may feel a bit arrogant to put your own name in there, but it serves to reinforce the idea that you are a thought leader.

Second, I like how she provides three intriguing sections, side-by-side near the bottom of her newsletter each month. These get a lot of clicks (people like looking at pictures and videos) and it’s all showcasing the photographers and videographers that Debby works with, so it’s helpful in selling her services.

Nicely done Debby!

That’s my take … what do you think?

1 thought on “E-Newsletter Field Trip: "Debby Brown's Hocus Focus"

  1. Michael Katz

    We migrated these Field Trips from Facebook and didn’t want to lose the comments, so we’ve posted them below:

    Maryann Murphy: I totally agree. I’m not even the target audience but I found it engaging and helpful.

    I also like that it provides really clear and helpful information inside a friendly and engaging “letter”. Intriguing story, good transition to the “lesson”, great callback to the story at the end. Very well written. One suggestion – I really like the subtitle (A Monthly Newsletter for …), but would prefer to see it centered, and would stop the top line after “professionals”. Makes the phrases easier to read.

    Debby Brown: Thanks for your helpful comments, Maryann. I’ll give your design idea to my designer and see what she has to say about that. And I’ll mull over the subtitle. It took some time to come up with it. Maybe it needs a bit more thought.
    Always nice to get some positive feedback from someone other than a family member!
    Thanks again,

    Maryann Murphy: Oops – sorry for not being clear. I’m not saying to end the subtitle after “professionals”. I’m just saying to make the break from one line to the next there. I like the entire subtitle!

    Debby Brown: Aaaah. Okay, I see what you mean.
    Thanks again for the feedback.


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