As I write this I’m sitting in the lobby of my auto-mechanic (Lumber Street Auto, Hopkinton, Ma). I’ve been here for about an hour and they tell me I’ll be here for at least 30 minutes more.
Bummer? Nope. Kind of a treat actually:
- Free coffee, made by one of those cup-at-a-time machines. French roast for me.
- Free, high-speed WIFI. Didn’t even need to enter a password.
- Very (I mean very) comfy chairs — the kind you find in a nice conference room.
That’s great, but are they good mechanics? I really don’t know — just like I don’t know how technically qualified my doctor, attorney, accountant or house cleaner is.
When it comes to selling professional services, the experience is what separates you from the pack of equally capable competitors.