Monthly Archives: August 2010

E-Newsletter Field Trip: "Debby Brown's Hocus Focus"

View the newsletter here. There are two things I really like about Debby’s newsletter. First, she uses her name in the newsletter title (“Debby Brown’s Hocus Focus”). For solo professionals who want to position themselves as expert, this technique is very helpful. Yes, I know it may feel a bit arrogant to put your own name in there, but it serves to reinforce the idea that you are a thought leader. Second, I like how she provides three intriguing sections, […] Click to read more…

 

The Story Behind The Story

What I’m about to tell you may sound like an exaggeration, but I don’t think it is. If you asked me to list the top three things in my life that I most enjoy, #1 would be playing basketball every Tuesday night. I don’t really know what it is that makes this such an ideal experience. Maybe it’s seeing the same guys week after week. Maybe it’s spending two hours engaged in an activity whose sole purpose is fun. Maybe […] Click to read more…

 

Comfy Chairs, Free Wifi, Free Coffee

As I write this I’m sitting in the lobby of my auto-mechanic (Lumber Street Auto,  Hopkinton, Ma). I’ve been here for about an hour and they tell me I’ll be here for at least 30 minutes more. Bummer?  Nope.  Kind of a treat actually: Free coffee, made by one of those cup-at-a-time machines.  French roast for me. Free, high-speed WIFI.  Didn’t even need to enter a password. Very (I mean very) comfy chairs — the kind you find in a […] Click to read more…

 

5 Lessons From Starbucks

See this picture? It’s the message I found printed on the outside of the bag containing the thick slice of banana bread that I bought last week at Starbucks. Very impressive.  In writing this note, Starbucks did a lot of things right – and they’re all things which deliberately serve to put a human face on a monstrously large company: * The note was “hand-written.” Not really hand-written, but in a font that looks like handwriting. People write hand-written notes; […] Click to read more…