View the newsletter here.
The thing I like most about Peter’s newsletter (and in fact, about his entire company) is its focus. The newsletter subtitle says it all: “Navigating the Challenges of Marketing
Software-as-a-Service Solutions to Enterprises.”
Personally, I have just the vaguest idea of what this is. And that’s fine, because I’m not the target. If, however, you face this specific challenge in the work you do, you’d be hard pressed to not at least give it a look.
In terms of improvements, I think the archive needs some work:
1. Don’t stack them one over the other. That’s really hard to work with as a reader. Give each newsletter it’s own page and simply provide a clickable table of contents on the main archive page that links to each newsletter.
2. Change the format when posting. It takes a little bit of HTML knowhow to convert the email version to something you’d post on your site. The way it’s done here — footer and all, and with the newsletter sidebar clashing with the sidebar of the web site itself — gives it a sloppy look. An easy solution for the archive is to just post the newsletter as plain text here. That’s easy to do and you don’t need to manage all the images and columns, which is really the tricky part.
Thanks Peter! That’s my take … what do you think?