Monthly Archives: July 2010

E-Newsletter Field Trip: "Practical Advice on SaaS Marketing"

View the newsletter here. The thing I like most about Peter’s newsletter (and in fact, about his entire company) is its focus. The newsletter subtitle says it all: “Navigating the Challenges of Marketing Software-as-a-Service Solutions to Enterprises.” Personally, I have just the vaguest idea of what this is. And that’s fine, because I’m not the target. If, however, you face this specific challenge in the work you do, you’d be hard pressed to not at least give it a look. […] Click to read more…

 

Capture And Release

I have to confess, I’m not the most process-oriented person you’re likely to meet. Sure, I get the important stuff done – things like hitting deadlines, remembering my wedding anniversary, defragging my hard drive. But it’s not very direct. Like a dog settling in for the night, I prefer to circle around the problem a few times before actually getting down to business. It’s for this reason, in fact, that I bill on a flat fee basis. I like to […] Click to read more…

 

Mundane Marketing Magic

“We’re going out marketing today.” I know, it sounded kind of weird to me too. But that’s what my neighbor said when I asked why he was all dressed up yesterday on such a hot summer day. Apparently, he and a friend had recently launched a business together and yesterday was the day to “go marketing.” I have no idea what they were planning, but you know me, I don’t make trouble. So I wished him well, told him I’d […] Click to read more…