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What I like most about Lynda’s newsletter is this: Voice. I’ve never met Lynda or even spoken to her on the phone, but when I read her newsletter I can hear a real person talking. Notice how she writes in the first person, uses casual language (e.g. “wrangled up”), includes a handwritten signature, and generally writes as if she already knows you. That’s a winning combination.
I also like how she reveals a lot of who she is, something which, in my experience as a traveler, plays a big part in choosing between one Inn and another. For example, she tells us that she likes to travel and she’s committed to “buying, cooking and eating locally.” It all adds up to giving the reader a sense of who she is.
One suggestion I’d have Lynda, is to make the newsletter more visual. As much as I believe that content is king, you’re selling an experience and pictures make a big difference. The photo of the inn itself is tiny and I think a picture of you – cooking breakfast or cutting flowers or doing something else Inn-ish – would go a long way.
All in all, a great job!
Thanks for submitting your newsletter. — Michael