Monthly Archives: June 2010

E-Newsletter Field Trip: "Adventures in Good Company"

View the newsletter here. I think Marian has a terrific “voice” and tone in her newsletter. It’s very personal and enthusiastic and you immediately get a sense of who she is. I also like that it begins right away with useful information (e.g. “The One Bag Commitment”). In terms of improvements, the first thing I’d do is make the typeface bigger — it’s TINY! Second is to give it a real name, not just “Adventures in Good Company Newsletter.” That’s […] Click to read more…

 

Got To Be There

As a resident of Hopkinton, Massachusetts – located a mere 25 miles west of Boston – it would be an exaggeration to say that I live in the middle of nowhere. Yes, the weekly police report mentions escaped sheep on a regular basis. And yes, you have to drive to the next town to see a movie, visit a supermarket or get your car washed. But middle of nowhere? Not really; I have plenty of neighbors who work downtown and […] Click to read more…

 

E-Newsletter Field Trip: "The Inn at Sweet Water Farm"

View the newsletter here. What I like most about Lynda’s newsletter is this: Voice. I’ve never met Lynda or even spoken to her on the phone, but when I read her newsletter I can hear a real person talking. Notice how she writes in the first person, uses casual language (e.g. “wrangled up”), includes a handwritten signature, and generally writes as if she already knows you. That’s a winning combination. I also like how she reveals a lot of who […] Click to read more…

 

Surviving The E-Newsletter Jungle

My 11-year-old son Jonathan is in love with a bear. Not just any bear, mind you … Bear Grylls, the unbelievably appropriately-named host of the Discovery Channel program, “Man vs. Wild.” Jon can’t get enough of this guy, and it’s easy to see why: Each episode, Bear (or, as his friends call him, “Bear”) is deliberately stranded in a remote location. African volcano, Nevada desert, Panamanian jungle, whatever. They drop him in by helicopter and over the next 30 minutes […] Click to read more…