View the newsletter here.
I like a lot of things about Terry’s newsletter – It’s got a professionally designed header; the large typeface is easy to read; the Q&A format gives readers a sense that there are other moms out there just like them.
But what I like most of all is the newsletter’s tight focus: “Moms with ADD/ADHD.” Not “People” or even “Women” … It’s targeted to a particular type of person with a particular issue, something that helps potential readers instantly recognize themselves in the focus of this newsletter.
The only change I might suggest is to not use the word “musings” in the subheader. “Musings” don’t sound important enough. I’d be much more likely to read something that offered “help” or “guidance” or even “tips.”
How about you? What do you like / not like about this newsletter?