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What I like most about Katherine’s newsletter is how focused each issue is. This one, for example, is all about making your email address name personal or fun. Clear and focused.
Some suggestions for improvement:
– give the newsletter a real name, as opposed to the company name up top. That screams “marketing.” We want to scream “useful information.”
– I don’t really like having testimonials down the left hand side. They’re impressive, but for me, that’s too much selling right up front. I’d move those way down in the newsletter and maybe feature just one each month. That said, I have an admittedly soft touch when it comes to selling.
How about you? What do you see here that you like / don’t like about Katherine’s newsletter?