Monthly Archives: May 2010

E-Newsletter Field Trip:”Easy Web Tips”

View “Easy Web Tips” here:. What I like most about Katherine’s newsletter is how focused each issue is. This one, for example, is all about making your email address name personal or fun. Clear and focused. Some suggestions for improvement: – give the newsletter a real name, as opposed to the company name up top. That screams “marketing.” We want to scream “useful information.” – I don’t really like having testimonials down the left hand side. They’re impressive, but for […] Click to read more…

 

You Can Shake This World

My 17-year-old son, Evan, has been going to school in Costa Rica since early February. He’s a high school junior and is down there on a five-month “exchange” program (although as far as I can tell, we haven’t gotten anyone in return). Last week, after being away for about three months, he came home for a nine-day visit. As you might imagine, this was a big deal for the rest of the family, since this was by far the longest […] Click to read more…

 

E-Newsletter Field Trip: “Moms With ADD/ADHD”

View the newsletter here. I like a lot of things about Terry’s newsletter – It’s got a professionally designed header; the large typeface is easy to read; the Q&A format gives readers a sense that there are other moms out there just like them. But what I like most of all is the newsletter’s tight focus: “Moms with ADD/ADHD.” Not “People” or even “Women” … It’s targeted to a particular type of person with a particular issue, something that helps […] Click to read more…

 

Time Is On Your Side

There are plenty of situations in life where time is decidedly not on your side. That shiny new car of yours? “Used,” the second you drive it off the lot. The funny-smelling milk that you just snuck back in the fridge, hoping your wife didn’t notice? Bound to smell even funnier tomorrow. And don’t even get me started on that wedding portrait of yours sitting atop the mantel, about which your own children point and inquire, “Who are those people?” […] Click to read more…