Monthly Archives: March 2010

Mom Likes Me Better

Let me ask you a question. When you send an e-mail to your mom, what kind of “open rate” do you think you get? What I mean is, what percent of the e-mails that you send to her are opened up on the other end? Now I don’t know you well, and I’m certain that I don’t know your mother at all (unless she also lived on the 4th floor of Gardner Hall at McGill University in 1979, in which […] Click to read more…

 

Save Your Fan Mail

One of the great things about being in business in the 21st century is that so many of our¬†interactions with other people are written down. E-mail, blog posts, tweets, etc. It used to be a big deal to put something in writing and send it off to someone else.¬† And so there was a lot less of it than there is today. I mention all this because whether you realize it yet or not, in the course of doing your […] Click to read more…

 

Productivity is Overrated

I spent an hour this morning (maybe more) printing labels, stuffing envelopes and sending 35 free CDs to people who had requested one, after I offered it in my newsletter on Friday. Pretty menial work, I know. But I don’t care — I really enjoyed doing it, especially knowing I’m connecting with all these people around the country. The “experts” say you’re not supposed to do this kind of stuff yourself; you’re supposed to be productive. You know, check email […] Click to read more…

 

Are You College Material?

Last week, at the behest of my wife Linda, I joined her at our son’s high school “College Night.” This three-hour event featured a number of workshops for high school juniors and their parents, all with the aim of getting the family up to speed on the upcoming application process. Given that neither Linda nor I had been anywhere near a college application since the Carter administration, a refresher seemed in order. The evening was divided into four time slots, […] Click to read more…

 

Rules Are Made To Be Broken

File this one under, “I’m really not making this up.” I went into Dunkin’ Donuts the other day and ordered a #6 — an egg and cheese sandwich and a medium coffee for $3.99. But I didn’t want that much coffee (I knew I’d drink whatever was in the cup), so I asked the guy to just give me a small. He said ok, but when he rung it up, it came to $5.25.¬† I’m no mathematician, but even in […] Click to read more…