Are You Believable?

For your protection, this store is monitored by closed circuit T.V.

I took this picture over the weekend at the supermarket. It was in the drug aisle — a popular spot for shoplifters (that’s not why I was there).

Now here’s the thing.  As a customer, I have no problem with the supermarket installing a camera and no objection to their telling me about it.

The mistake, however, is posting a sign with a plausible-sounding reason, instead of just telling the truth.  After all, what exactly are these cameras protecting me from… a riot in the produce section?

Your clients and customers aren’t stupid.  It’s a lot simpler — and loads better for your reputation — to just level with them.

 

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