I called my friend Barry to tell him I bought an iPhone. His one word response: “Congratulations.”
It wasn’t until later on that it struck me how impressive that was. Here I’ve paid a fair amount of money to buy a product, and someone who’s already taken the leap congratulates me on the decision I’ve made.
If you ask me, this should be the goal for each of our respective businesses:
“I just signed on with Jane to be my life coach.” Congratulations.
“Dr. Johnson is my new dentist.” Congratulations.
“We booked our vacation at the XYZ Inn.” Congratulations.
When the services you offer are so good that people save their money until the happy day that they can finally work with you, you know you’re on the right page.