Yearly Archives: 2009

How Low Can You Go?

“Hi, I’m calling from the Honey Baked Ham store in Framingham to tell you how you can save. . . ” “Dear Michael, it was great to meet you at yesterday’s networking meeting. Here’s a list of the services we offer. . .” “Open this e-mail and earn. . .” These are all messages I received, unsolicited, in the past 48 hours. The first by phone, the next two via e-mail. Here’s the good news: The bar for what companies consider […] Click to read more…

 

Tie-Shy Guy

I don’t know about you, but I’m finding this whole social media thing a bit confusing. Not technically confusing; the services are easy enough to sign up for and in most cases, simple to use. No, I mean tactically confusing. Although I’ve tried my hand at all the big ones (and continue to do so), I haven’t quite figured out how it all fits together. And so when I heard about an event being put on the other night by […] Click to read more…

 

How I Raised Open Rates By 25%

Suppose I told you that I could show you how to increase your E-Newsletter open rate by 25%? Suppose I told you that it could happen immediately, and that it wouldn’t cost you a dime? Suppose I told you that every sentence in today’s newsletter was going to begin with the phrase, “Suppose I told you that?” Well, my Labor-Day-weekend friend, with the exception of that last sentence, this is exactly what I’m telling you. With one simple step – […] Click to read more…

 

Forget the Business Model

I know you want to figure out the perfect business model for what you do, whether you have a business already up and running or you’re just thinking about it in preparation for leaving your job. But as a first step, I want you to put aside the question of how you’re going to make money. The problem with putting the money first is that it kills your creativity; it forces you to think in terms of “how many units […] Click to read more…

 

Kick Open Your Front Door

Well, it finally happened. A week ago Wednesday, at precisely 3pm EDT, my family officially entered… The College Zone (cue scary music). I say “officially,” because it was at that very moment that my wife Linda, my son Evan and I took our first “campus tour” – a college-choosing ritual as old as the institutions of higher learning themselves. Indeed, it’s not hard to imagine Aristotle accompanying his own son on a tour of the local university: “Harken, Ari Jr., […] Click to read more…