Monthly Archives: July 2009

Panama Banal

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We just got back from a terrific family vacation in Panama. Beautiful country, nice people and only a few encounters with terrifyingly large and/or life-threatening insects. Looking back, the trip more or less broke into two parts: One part was the time we stayed in “regular” hotels. Places with a front desk, a nice lobby, hot showers and a staff that spoke passable (or better) English. The other part was the time we stayed in less fancy, local spots. One […] Click to read more…

Posted in Authenticity & Brand Consistency, Effective Writing


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Postcards from the Edge

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Took a week’s vacation last week.  We did all the usual vacation stuff, including sending postcards to friends and family.  And I did my usual thing… sending postcards to my clients as well. Not a lot.  Maybe 20 people total.  Just to say hello and make a connection. I’ve been doing this for years and I’ve found it’s an easy way to stay in touch and show your clients that you think of them as more than just a check […] Click to read more…

Posted in Authenticity & Brand Consistency, Relationship Marketing

 

Don’t Sweat the Summer

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My first few years in business, I was always anxious during the summer. The phone didn’t ring, the e-mails didn’t get returned, the new clients didn’t appear. It was just really quiet. And I would worry that maybe my entire business was heading south for good. But then I noticed how in September, it all came back to life again. Every year, the same thing. So now, instead of worrying about the slow summer, I enjoy it. I sleep in, […] Click to read more…

Posted in Confidence & Freedom, Growing Your Business

 

Things That Go Thud in The Night

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Did you hear the noise? It arrived this past Wednesday at about 11 a.m. Eastern Time. It was kind of a loud THUD and, I’m sorry to say, I caused it. Here’s what happened… One of my clients is a large company (HUGE). So large, in fact, that I write the first draft of its monthly newsletter a full two months before it’s actually sent. With all the people involved and all the approvals required along the way, the long […] Click to read more…

Posted in Authenticity & Brand Consistency, Voice/Tone/Trust Building