Monthly Archives: May 2009

Dirt Cheap Marketing

To tell you the truth, I had no idea that yesterday’s visit to Home Depot would be so different… so thrilling… so life-affirming. And yet there I was, pushing a plastic carriage, minding my own business and heading outside to the “Garden” section. My goal? Dirt. Top soil to be exact. Enough to fill a couple of barrels so that we could grow tomatoes in the backyard this summer. I turned the corner and hit paydirt (sorry). Piled high in […] Click to read more…

 

Is Your Visibility Visible?

Despite my having grown up next door on Long Island, not to mention living a mere 200 miles away for the last 25 years, it recently occurred to my wife Linda and me that none of our children had ever set foot in New York City. And so a few weeks ago, while visiting my brother Al (who, incidentally, turns 50 today – Does mentioning you here mean I don’t have to buy you a gift?), we decided to take […] Click to read more…

 

Drive to Survive

My 16-year-old son, Evan, is learning how to drive a car. But wait, it gets worse. Not only is he learning how to drive a car, the car he is learning how to drive sometimes has me in it. And that’s the scary part. The problem, I’ve come to understand, is that in comparison to most other learning experiences, driving has two somewhat unusual characteristics: Driving happens in real time. If I’m teaching you how to tie a bowtie or […] Click to read more…