Monthly Archives: January 2009

What's Your Secret Sauce?

I had a client tell me yesterday how much he likes the writing I do for his company.  How good it makes him look and how well it translates his point of view onto paper. I tell you this for two reasons: 1.  To brag. 2.  To impress upon you the importance of figuring out what your special gift is. Mine is a particular type of writing (first person, story-based, casual) for a particular type of client (professional service provider).  […] Click to read more…

 

Give-It-Away Marketing

My bank did something extraordinary today. Something creative. Something, dare I say, brilliant. In fact, in my 40-plus years as a consumer of banking services, I’ve never before experienced this particular innovation. Until now. Here’s what happened… While visiting my local branch this morning – an activity in which I take great pleasure, since I only do it when I have checks to deposit – I sensed that something was different. As I approached the middle counter, it dawned on […] Click to read more…

 

The Iceman Leave-ith

Here in New England we like to complain, especially about the weather. Too hot in the summer, too cold in the winter, too damn dark at night. We don’t much care what’s wrong, frankly, just as long as something is. This morning while buying my bagel and coffee, I actually overheard the guy in front of me complain about hypothetical weather: “Oh yeah, it’s nice now, but they say we’re due for some horrible stuff by the end of the […] Click to read more…