My wife Linda occasionally accuses me of having amassed an assortment of useless, physical skills. I can ride a unicycle, spin a basketball on one finger, balance a baseball bat on the end of my foot, flip a teaspoon off a table and into a nearby coffee mug with a quick tap of my finger, and pretty much juggle anything. Oh yeah, and I can make an alarmingly realistic pig noise. Most of these capabilities were picked up when I […] Click to read more…
Posted in Growing Your Business
I’m going to tell you a secret (do me a favor and keep it to yourself). When I meet someone for the first time, if they ask me what I do for a living, I say: “I do one thing and one thing only… e-mail newsletters.” That’s what it says on my business card; that’s what it says in my e-mail signature; that’s what I speak on my home page after strolling jauntily onto the screen. But that’s not the […] Click to read more…
Posted in Relationship Marketing, Simplifying Your Marketing
If, on my wedding day, you had asked me whether or not I thought I’d still be married in 20 years, I’m pretty sure I would have looked you straight in the eye and replied: “How did you get in here? This is a private party.” But later, after you had been escorted from the building, my answer would have been something along the lines of, “I have no idea.” Knowing what I know now about how little I knew […] Click to read more…
Posted in Effective Writing, Voice/Tone/Trust Building
A couple of weeks ago I attended the Inbound Marketing Summit (#IMS09) at Gillette Stadium in nearby Foxboro, Massachusetts. It was essentially a social media conference, and I figured it would be a good way for me to immerse myself in the topic. Plus it came with lunch. There were a number of things about the event which I really liked… I liked how they held it at a football stadium instead of a boring hotel. I liked how they […] Click to read more…
Posted in Authenticity & Brand Consistency
The first record I ever bought with my own money was “Elvis Live,” an album I saw advertised on TV. The second record (don’t worry, I won’t be listing them all today) was “The Greatest Hits of Frankie Valli and The Four Seasons,” a double-album set that I played over and over and over again. And so this past summer, when Jersey Boys, the Broadway show about the group, finally came to Boston, I knew I had to go. My […] Click to read more…
Posted in Simplifying Your Marketing