Yearly Archives: 2008

Familiarity Breeds Clients

My son Jonathan is a genius. Not just any kind of genius, mind you… he’s a music-lyric-writing genius. He roams the house singing original songs with lyrics so advanced for a nine-year-old that I am constantly interrupting him and asking, “Did you really write that yourself?” Here’s an example: Sometimes when the world comes crashing down And I got nothing left to do, but sit around I find the truth waiting there for me Baby, come back to me, I’m […] Click to read more…

 

Enjoy Your Latte

I just read another one of those “Save $15 a week by cutting back on your Starbucks visits” articles. You know, the ones that are supposed to help you tough it out until the economy gets better. You know what?  I say ignore that line of thinking.  Two reasons: 1. It’s exactly when times are tough that you most appreciate those little treats. If you’re feeling the pinch, you’re probably not taking the family bike trip to Italy next summer, so […] Click to read more…

 

All Apples And No Pie

I don’t know where you live (I don’t even know who you are). If you do, however, reside in Massachusetts, I know one thing: You went apple picking at some point during the last two months. Unlike other laws which we don’t interpret quite so strictly – stopping at red lights, for example – here in the Commonwealth of Massachusetts, apple picking is not optional. Don’t ask, I don’t know why either. But the fact is, come autumn, all permanent […] Click to read more…

 

No Security Is Total Security

A couple of years ago I had a client who accounted for a lot of my annual revenue –- too much. I understood the (smart) conventional wisdom about not putting too many eggs in one client basket, but what could I do… they kept throwing more work (and money) at me. I started to worry about them. I wondered what it meant when one of my e-mails to them went unanswered. I wondered how changes in the economy would hurt […] Click to read more…

 

Blog or E-Newsletter?

Jen, one of my e-newslettter readers, wrote last week to ask which is better, blogs or e-newsletters. I gave her my stock answer (see below), although frankly, as I reread it today, I think the technology is a little bit beside the point. As a solo professional, I think the question is, how can you systematically, position yourself as expert, stay in touch with your existing relationships, build trust, attract the “right clients” while filtering out the “bad clients,” find […] Click to read more…