Enjoy Your Latte

I just read another one of those “Save $15 a week by cutting back on your Starbucks visits” articles. You know, the ones that are supposed to help you tough it out until the economy gets better.

You know what?  I say ignore that line of thinking.  Two reasons:

1. It’s exactly when times are tough that you most appreciate those little treats. If you’re feeling the pinch, you’re probably not taking the family bike trip to Italy next summer, so the special drink is all the more sweet.

2. It’s focusing on the wrong side of the equation. $15 a week is only $750 a year… a lot of missed enjoyment for not a lot of money.  I know, if I invested it at 7% for 30 years, blah, blah, blah.  The thing is, it’s a lot easier to earn another $750 than save $750, and this kind of advice always strikes me as paying attention to the wrong variable.  Yes your ends need to meet, but I find it easier (and a lot more fun) to raise my income than reduce my overhead.

The fact is, this advice is appropriate for someone with a job (i.e, a more or less fixed income).

You and I, on the other hand, don’t have jobs. We have skills that we know how to sell to others and down economy or not, the sky is the limit.

So here’s what I recommend: Drive to Starbucks, order the biggest, most delicious, most expensive drink on the menu and find yourself a nice cozy chair.  Then spend a couple of hours figuring out how you’re going to make more money, with a particular focus on the problems you’re particularly good at solving.  You’ll regain your confidence, your excitement and your vision (not to mention enjoying your drink).

2 thoughts on “Enjoy Your Latte

  1. Denise

    Mr. Katz, you inspire me. After watching way to many hours of CNN, I had begun to buy into the hype.
    I work for myself, and you’ve reminded me of what’s important and what’s possible. Thank you.
    I’m going to Starbucks. 🙂


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