Monthly Archives: October 2008

All Apples And No Pie

I don’t know where you live (I don’t even know who you are). If you do, however, reside in Massachusetts, I know one thing: You went apple picking at some point during the last two months. Unlike other laws which we don’t interpret quite so strictly – stopping at red lights, for example – here in the Commonwealth of Massachusetts, apple picking is not optional. Don’t ask, I don’t know why either. But the fact is, come autumn, all permanent […] Click to read more…

 

No Security Is Total Security

A couple of years ago I had a client who accounted for a lot of my annual revenue –- too much. I understood the (smart) conventional wisdom about not putting too many eggs in one client basket, but what could I do… they kept throwing more work (and money) at me. I started to worry about them. I wondered what it meant when one of my e-mails to them went unanswered. I wondered how changes in the economy would hurt […] Click to read more…

 

Blog or E-Newsletter?

Jen, one of my e-newslettter readers, wrote last week to ask which is better, blogs or e-newsletters. I gave her my stock answer (see below), although frankly, as I reread it today, I think the technology is a little bit beside the point. As a solo professional, I think the question is, how can you systematically, position yourself as expert, stay in touch with your existing relationships, build trust, attract the “right clients” while filtering out the “bad clients,” find […] Click to read more…

 

Narrow Marketing = Expert Status

I spoke at an event last night on the topic of “owning a niche,” or Narrow Marketing as I like to call it. I have to say, if you asked me to put my finger on the one thing that has contributed the most to whatever solo professional success I’ve had (other than my incredible good looks) is the fact that I occupy a very, very narrow niche: email newsletters. Simple question for you.  In each pair below, which of the two choices […] Click to read more…

 

3 Reasons To Publish Now

Okay, so you’re busy. There’s a financial crisis going on, there’s a presidential election going on, there’s Halloween just two weeks away and you still have no idea what to wear. So I understand, you’ve got to prioritize. And besides, in these hectic times in particular, it would be wasteful – even frivolous – to burden your clients, prospects and others with one more E-Newsletter that they need to read. So you gather your staff (or dog, if like me, […] Click to read more…