Monthly Archives: January 2008

Do They Know You're Working?

Just got off the phone with a PR professional I recently hired to help market my book. We’ve been working together for a month, and I let her know I was unsatisfied with the work so far, since I hadn’t seen any progress.  Happily, she went on to explain all the things she’d been doing — things which were invisible to me. Here’s the point:  When you sell a service that is done in your office (as opposed to in […] Click to read more…

 

Good Marketing Means Having to Say You’re Sorry

Yesterday, at 4:55 pm, Eastern Standard Time, I received the best apology e-mail I have ever gotten. No, no, it wasn’t from Jon Stewart, apologizing for not yet having me as a guest author on The Daily Show. But thank you, you’re very kind to suggest that. What it was, was an apology from the company that hosts the Blue Penguin web site: DreamHost. It was so good, in fact, that I reproduce the entire thing here for your benefit: […] Click to read more…

 

One More Reason to Turn Down Work

My work focuses on writing electronic newsletters and other “publishable” things (white papers, interviews, articles, etc.). Occasionally, however, clients ask me to do other things, some of which can be pretty far afield from what I’m really good at.  I’ve learned to say “No thank you.” Here’s why: 1. When I do work that doesn’t come easily to me, it takes me longer. Since I bill everything on a prearranged fee basis, that means I do more work for a […] Click to read more…

 

What Steve Martin Knows About E-Newsletters

My wife Linda gave me Steve Martin’s new book, Born Standing Up, as a gift last week. I finished it the same day. I’m fascinated by “behind the scenes” stories, particularly when it comes to hearing about the early years of people who went on to become famous or successful. The book doesn’t disappoint in this regard. It’s peppered with old photos, and filled with stories of things like Steve bumping into Elvis backstage, or how he sat in a […] Click to read more…

 

Better, Not Harder

I was in the post office this morning, mailing bottles of Blue Penguin soda to friends and clients. For once, I had to answer “yes” to the question, “Is there anything hazardous, fragile, liquid or perishable inside?,” so the woman behind the counter and I had plenty of time to chat. She’d seen me in there many times before, and asked me what kind of work I did.  I told her, and then she said, “I guess when you work […] Click to read more…