My view of being a solo professional includes fine-tuning the services you offer to align with the things you’re really good at and really enjoy. In my experience, the more your work fits with your natural abilities and inclinations, the happier and more successful you’ll be. But there is one problem…
The easier “the work” gets (because you’re doing things you enjoy and that come easily), the more likely you may be to feel that it’s not worth getting paid for. After all, isn’t work supposed to be hard?
I don’t think so. In fact, from what I can see, the people at the top of their respective fields — the Michael Jordan’s, the Oprah Winfrey’s, the Bruce Springsteens, etc. — have the most fun AND get paid the most money.
So get over it. Your clients couldn’t care less how hard you work… they only care about results. Try to figure out what you enjoy and what you’re uniquely good at (not always an easy thing to uncover), and don’t be shy about charging a lot of money for it. If you really are the best, your clients will be happy to have you, and you, as Bruce Springsteen himself says about his own work, will “earn a king’s ransom for doing what comes naturally.”