Monthly Archives: May 2007

Say ‘No’ To The Wrong Clients

I got a call a few months ago from Dan, a man in Atlanta whose company develops “perimeter security devices.” I know, I had no idea what those were either, but Dan and I hit it off right away, so we kept talking. We saw eye-to-eye on the topic of relationship marketing, and it wasn’t long before he asked if I’d be interested in writing detailed product descriptions for his two dozen products. It seemed a reasonable fit for my […] Click to read more…