Yearly Archives: 2006

Want More Clients?… Get More Vision

One of the interesting side effects of relying exclusively on this E-Newsletter to market my business, is that 100% of my prospective clients reach out to me, rather than vice versa. In other words, instead of identifying industries or companies or individuals who seem to be the likely buyers of my services and trying to get in touch with them (the way most experts would advise), I simply publish this newsletter every other week, sit in my office drinking coffee, […] Click to read more…

 

4 Must Haves of an Effective E-Newsletter

Grab a pen and a piece of paper (we’ll wait). Draw the following: Two large circles side by side, connected with a straight line. Now, draw another circle around the entire thing. If you’ve done this correctly, you’ve got something in front of you that looks more or less like an old fashioned barbell sitting on top of a pancake. (If you’ve done this incorrectly, you’ve got something that looks like two hippos connected by a rope, trying to swim […] Click to read more…

 

Lose the Act; Gain More Clients

I received the ultimate compliment a couple of weeks back, in a meeting with a prospective client. At the end of our discussion, he reached across the table, shook my hand and said, “I’m glad to see you’re exactly the same in person as you are on your web site.” I couldn’t have been happier. The reason I was so thrilled by his comment was because it meant that my marketing had worked. One way or another, he found his […] Click to read more…

 

If I Had a Million Readers

You’ve probably already heard about what’s going on in Arizona. According to an article in The New York Times earlier this week, in an effort to increase voter turnout at the polls, there is a proposal being considered which would offer one million dollars to one randomly selected voter in every general election. That’s right. Vote in the election, win a million. Although perhaps not the shortest path to reassuring voters that our already embattled electoral process is on the […] Click to read more…

 

Flash Your Insight

It was July of 1993, and my son Evan was five months old. As any new parent knows, new babies require a lot of maintenance, and those first few months are exhausting. The good news for my wife Linda and me was that at five months, Evan was already sleeping through the night. The bad news unfortunately, was that the night was only three hours long. And so at around 5 a.m. on this particular Sunday morning, Evan was already […] Click to read more…