Are You Being (Self) Served?
With the US elections just a few days away, the media is paying close attention to the battle between Democrats and Republicans. Me, I’ve been captivated this election season by something decidedly less high profile… “Question 1” on the Massachusetts state ballot. In a nutshell, Question 1, if passed, would permit grocery stores to sell wine. That’s right. In Massachusetts, you can only purchase alcohol at a liquor store (or “package store,” as we like to call them). I’m not […] Click to read more…
Posted in Expert Positioning, Voice/Tone/Trust Building