Monthly Archives: September 2006

Want More Clients?… Get More Vision

One of the interesting side effects of relying exclusively on this E-Newsletter to market my business, is that 100% of my prospective clients reach out to me, rather than vice versa. In other words, instead of identifying industries or companies or individuals who seem to be the likely buyers of my services and trying to get in touch with them (the way most experts would advise), I simply publish this newsletter every other week, sit in my office drinking coffee, […] Click to read more…

 

4 Must Haves of an Effective E-Newsletter

Grab a pen and a piece of paper (we’ll wait). Draw the following: Two large circles side by side, connected with a straight line. Now, draw another circle around the entire thing. If you’ve done this correctly, you’ve got something in front of you that looks more or less like an old fashioned barbell sitting on top of a pancake. (If you’ve done this incorrectly, you’ve got something that looks like two hippos connected by a rope, trying to swim […] Click to read more…