Yearly Archives: 2006

Michael Jordan’s Got Nothing On You

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I made a mistake last week involving pants… I bought them. The problem is, and I have to say that I pretty much knew this before I left the store, they don’t fit. In my defense, I am a man. I don’t like clothes-shopping to begin with, and when you throw in the extra step of having to try things on, I get to a point where I’d gladly plunk down my credit card on an ill-fitting clown suit, if […] Click to read more…

Posted in Authenticity & Brand Consistency, Growing Your Business


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Can Your Business Come Out And Play?

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Over the summer, my wife Linda and I moved our family across town. We moved for one, and only one, reason: To get our kids into a neighborhood. Our previous house was terrific, with lots of land, plenty of privacy and close proximity to two major highways. But it was also isolated. So much so that on the rare occasions where the doorbell rang unexpectedly, we’d all drop everything and come running from every direction. It was like a scene […] Click to read more…

Posted in Growing Your Business

 

Stray The Course

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It was foggy early yesterday morning, as I stepped out the back door to go for a run. Not just a little bit foggy either. No, I’m talking pea soup, where did my house go, Hound of the Baskervilles, foggy. It was very warm too, and strangely quiet, and I have to say that I found running through this dream-like stuff quite enjoyable. In fact, it was only after the second car nearly ran me down that I realized there […] Click to read more…

Posted in E-newsletter Fundamentals, Effective Writing

 

Are You Being (Self) Served?

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With the US elections just a few days away, the media is paying close attention to the battle between Democrats and Republicans. Me, I’ve been captivated this election season by something decidedly less high profile… “Question 1” on the Massachusetts state ballot. In a nutshell, Question 1, if passed, would permit grocery stores to sell wine. That’s right. In Massachusetts, you can only purchase alcohol at a liquor store (or “package store,” as we like to call them). I’m not […] Click to read more…

Posted in Expert Positioning, Voice/Tone/Trust Building

 

Simply Put… Simple Sells

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“It takes a great chef, to make a simple meal.” – Unknown Assuming I make it through the next day and a half without saying anything really stupid, tomorrow, at exactly 6:00 pm, my wife Linda and I will have been married for 17 years (in a row). Frankly, and despite the frequent company of three children, two mothers-in-law and one dog, I’m not all that surprised that we’ve made it this far. I must say, we’re a pretty good […] Click to read more…

Posted in Simplifying Your Marketing