Monthly Archives: June 2004

A Lead Is Not A Lead Is Not A Lead

“People are strange, when you’re a stranger, Faces look ugly, when you’re alone.” — The Doors A few weeks ago, I received the following email: “My wife heard Mr. Katz speak somewhere and thought he was the cat’s meow. She subscribed me to your newsletter. Every few weeks she says: `You should be working with those people.’ “Tonight as I read the latest version it occurred to me that rather than wring our hands and talk about what we should […] Click to read more…

 

A Different Kind Of E-Newsletter

I got a call last February from my client Bruce in Toronto. We had put together a Relationship Marketing Roadmap for his home renovation company the previous summer, and he was contacting me now to talk about possibly launching an E-Newsletter for his business. Normally of course, it doesn’t take much to convince me that an E-Newsletter is one thing every business needs (in terms of prioritizing its contribution to ongoing profitability, I rank it somewhere between installing a phone […] Click to read more…