Yearly Archives: 2003

3 Suggestions For Generating Reader Feedback

One question I am asked often is, “How much feedback does your electronic newsletter generate?”(Another question is, “How did you manage to lose so much hair in just 43 years of life?,” but that’s a topic for another day). My answer to the first question is 1.5%. If you take the total size of our subscriber list, multiply it by our open rate (the number of people who typically open our newsletter), and then multiply that by 1.5%, you’ll have […] Click to read more…

 

Break Free Of Your Editorial Calendar!

I just had a great idea. About four or five times a month, I find myself at some sort of business lunch. Whether with a client, prospective client, colleague, whatever, it’s the rare week that goes by where I’m not lunching with someone in the middle of the work day. So here’s what I’m thinking. What if, at the beginning of each year, I mapped out what I was going to talk about at each of these lunches for the […] Click to read more…

 

You Don’t Bring Me Flowers Anymore

This past August 7th marked the one year anniversary of my moving into a new office. I’m thrilled to report that in recognition of the event, my landlord gave me. . . . nothing. No flowers, no phone call, no card; not even a meaningful wink as we passed in the hallway that morning. Of course I don’t really blame him. He was probably not aware of the significance of the day, and even if he were, who’s ever heard […] Click to read more…

 

Something In The Night

“Enthusiasm is the inspiration of everything great. Without it no man is to be feared, and with it none despised.” — Christian Nevell Bovee My wife Linda surprised me two weeks ago, with tickets to a Bruce Springsteen concert (did I mention it’s my birthday this month?). There I was, mowing the lawn and minding my own business, when she strolls up and says, “Honey, shut that thing off, we’re going out tonight!” I have to confess that at that […] Click to read more…

 

Don’t Let Your Babies Grow Up To Be Cowboys

We just retuned from a 10 day vacation visiting my wife’s college roommate, Edie, and her family in Redstone Colorado. We had a great time, and did all the stuff you’d expect on a trip out west: rafting, hiking, horseback riding, and saying “wow” a lot at all the beautiful scenery. The highlight for me however, occurred on Day 7, when we attended a rodeo. Now for those of you who have never met me, I don’t want my high […] Click to read more…