Monthly Archives: December 2003

4 Reasons For Outsourcing E-Newsletter Mechanics

My neighbor Jerry came by the house last Sunday, to help me build a makeshift ice skating rink in our front yard. OK, that’s not exactly true. Saying that Jerry came by the house to help me build a skating rink, is like saying that Moses came by the encampment to help me part the Red Sea. Although I was in fact present at the scene of the miracle, my role was clearly that of assistant. As I quickly discovered, […] Click to read more…

 

What Matters (And What Doesn’t)

You’ve probably been wondering why I never bother talking about any of the new SPAM legislation being considered these days. “After all,” you may have said to your spouse over breakfast, “if he’s such a hot shot email newsletter expert, how come he never touches on the number one topic in the world of business email today?!” I have to admit, you and your spouse pose an interesting question. And here’s my answer: The reason I don’t spend any time […] Click to read more…