Monthly Archives: October 2003

Running On Empty

My parents have been married for 55 years. In 1973, just before their 25th wedding anniversary, I distinctly remember asking my mother the following question: “Haven’t you and Dad run out of things to talk about?” (Even back then I was a troublemaker.) At 13 years old, it seemed perfectly logical to me that after 25 years together, two people would pretty much have used up whatever conversational content they had to draw on. Today, having been married myself for […] Click to read more…

 

Desperately Seeking Sushi

My friend Betsy and I got together for lunch the other day, at a Japanese restaurant near her office. She’d taken me there once before, and I was looking forward to experiencing another terrific sushi lunch. We sat down, ordered our food and continued our conversation. A few minutes later, the waitress arrived with lunch. Mine was fine, exactly what I ordered. Betsy’s however, was wrong; the waitress had brought her something different by mistake. That’s when the fun began. […] Click to read more…

 

3 Suggestions For Generating Reader Feedback

One question I am asked often is, “How much feedback does your electronic newsletter generate?”(Another question is, “How did you manage to lose so much hair in just 43 years of life?,” but that’s a topic for another day). My answer to the first question is 1.5%. If you take the total size of our subscriber list, multiply it by our open rate (the number of people who typically open our newsletter), and then multiply that by 1.5%, you’ll have […] Click to read more…