Monthly Archives: July 2003

Move Their Hands To Move Their Minds

As an intergalactically famous E-Newsletter expert, one of the three questions I get asked most often is, “How do we know if our E-Newsletter is working?”(The other two questions are, “How often should we publish?” and, “Can I buy you a drink?”) My standard answer to the first question is that there are many measures for gauging success — both quantitative and qualitative — and no one metric tells the entire story. Always high on the list however, is “degree […] Click to read more…